7 Small Business Marketing Tips

Small businesses do not often have large budgets. Thanks to the Internet, small business marketing can be a huge success, even without big dollars behind it.

Small business marketing can benefit from new trends in general marketing. These trends point to methods that are inexpensive, innovative, and online.

One of the key online options for small business marketing is search engines. The cost of submitting your Web site to a search engine is minor, but there are some considerations to be made:

1. Your site must be optimized with keyword phrases. Search engine optimization is achieved by including keyword phrases that apply to your company. These phrases must be present enough times to draw the attention of the search engines to your site.

2. Since most small businesses focus on their local market, you should aim your advertising efforts at your local audience. Users have recently begun pushing for better local search capabilities and most search engine companies are responding. Statistics have shown that 74% of Internet users perform local searches. Your keywords should reflect your locale and you should look into local search engines and directories, like your local Yellow Pages, Google Local, Citysearch and others.
If you are a local merchant and your intention is to sell products on the web, one of many tactics is to build your online ads around local content to increase your click through rate.

3. Speaking of local searches, newspaper Web sites have become the top portal in their local areas, especially among the coveted 18-34 demographic. Traditional newspaper advertising is generally beyond most small business marketing budgets, but the online versions offer more affordable ads on the “back” pages – those that are not visited as often but are rich in content.

4. Another exciting small business marketing method is the weblog, or blog. A blog offers your business a good way to have an inexpensive, two-way conversation with your customers. Write a blog for your Web site to give your customers and prospects an additional reason to visit your site.

5. Podcasts are among the newest small business marketing techniques. A podcast is a multimedia file (think radio broadcast) distributed by paid or unpaid subscription over the Internet. Podcasts offer you a direct way to tell your prospects how your product or service can benefit them.

6. Many small businesses can use online seminars or demos, also known as webinars, to demonstrate and promote their latest products. Online demos are an ideal tool for small business marketing because they are relatively easy to produce and allow you to reach a wide audience without ever leaving the office.

7. A strong online presence is a critical component of any small business marketing campaign. Why? Because the Internet offers advertising options that are relatively inexpensive. Because 87% of consumers research purchases online before they buy. Because 63% research online and then visit a bricks and mortar store to complete a purchase. And because demographic trends show that the most desired customers are most accessible through online means.

How to Get the Best Small Business Bank Account for Your Company

There are several factors to consider before choosing a business bank account. Company size, location, and business plan are all important elements that affect the type of business account an owner should choose; these factors should be taken under serious advisement while making such an important business decision. There are several things that a business account should entail and the best business bank accounts encompass all of the following attributes.

Define and Explore Your Needs

Before choosing a financial institution, consider the reasons you need a business bank account in the first place. If you are interested in specialized services, research banks in your region that offers these services. Be prepared to perform online and in-person investigations; often times, online information only covers surface information and cannot answer pertinent questions you may have. Never assume something that isn’t clearly stated; don’t be afraid to ask for concrete answers to your business banking questions. Credible financial institutions won’t have any problems calming your nerves and satisfying your financial inquiries.

If you hadn’t considered this before, search for a bank with a financial adviser. Many financial institutions offer these services as an added perk; benefits can include aide and guidance in future investments and professional help to manage cash flow.

Compare Features to Find the Best Small Business Bank Account

Once you have firmly established what you are searching for in a bank, comparing and contrasting the financial institutions in your area is a relatively simple task. Don’t forget that once you’ve narrowed down your options, you can always call to request more specific information or to schedule a meeting to review information and address particular concerns you may still have.

Keep in mind the importance of availability and account services. A bank that offers great incentives but lacks a local branch doesn’t do much good if you prefer a face-to-face interaction. On the other hand, nationwide banks that offer online banking but lack your required account services will likewise do you no good. Determine the type of banking system you will prefer and find one that suits your small business account needs.

As you draw closer to choosing a financial institution, remember to focus on fees and service charges. In most banks, fees for business accounts are significantly higher than those for private accounts, even going so far as to charge businesses for online banking services but not charging individuals. Beware that universal truths pertaining to personal bank accounts do not hold true in the business account realm.

Bank Size Does Matter

At some point in the life of a small business, it is highly probable that the company will need to borrow money. Since the decline in the market, many banks are making it more and more difficult to get credit. Surprisingly, many small business owners have turned to community and small banks to get the loans they require. Small banks are more likely than world institutions to issue loans to indigenous businesses because it strengthens the local economy and supports the community. These minor institutions tend to meet a small business’s financial needs on a more personal field and provide a level of support that “outside” banks cannot.

Once you have evaluated each of these steps and determined what services and values best fit your financial needs, it is as simple as a visit or the click of a mouse to get the best small business bank account for your company.

How to Choose an Online Printing Service for Business or Personal Needs

Ordering you personal or company printing work online is the best way to go these days. Companies like Vistaprint and others have refined the ‘web to print’ business model to the point where offline providers find it difficult to compete. Online printing is not only more convenient than other options but it is also more affordable and offers most people a better product selection than they would otherwise get.

Whether you need business stationery and promotional materials or wedding invitations and greeting cards, you’ll find that the range of product offerings with online printers is huge. However, with the growing number of firms out there online offering printing services it can be hard to know which one to choose. In the following articles we have set out some ideas to help you make an informed decision.

Firstly, you want to find out some basic details about a printing company and who is behind it. Look for information on their site relating to how long they have been in business and where they are operating from. Do they have decent telephone support if things go wrong?

Pricing is the most important consideration for many but don’t let this be the only factor to influence your decision. The companies that offer the best products and services are usually a little more expensive. You may get better value with them than you would with a low cost provider that will mess you around or rip you off entirely. You can easily compare prices as most online printing companies feature a price estimate calculator on their site. You’ll find that there is a considerable range of prices for many commonly printed business and personal items so it is worth checking out at least four or five companies to get an idea.

The selection of products and services on offer is important. A printing company must be able to provide what you need in terms of the product type, specifications and volume. If you need a wide variety of printed materials for your business then it will be convenient if you can get everything from one supplier.

Many offer additional services like the popular mailing service where they will send your printed materials directly out to your clients, hot off the press. Some will even sell you a targeted mailing list if you don’t have your own database.

Find out if a printer offers offset or digital printing. Offset is usually the better of the two when it comes to quality although you will pay more for this unless you order a decent volume. Most online printing companies give some details on their websites about their printing operation and the kind of printing they are capable of.

Give some though to the design of the materials that you need printed. At a minimum you will have to be able to upload your designs to the site. It is also nice to work with a printer that offers you DIY options like design tools and templates. Some also have their own in-house designers if you need something specific.

Some online printers will charge you to proof your artwork to make sure that it is ready to go to print. Others offer this service for free.

Requesting a sample is usually made easy as most online printing companies have a form on their site for you to complete for this. If you have time you may as well have them mail samples out so that you can verify the quality.

Make sure that you are aware of the turnaround time for your order. This is the time that it takes for your order to be printed and ready for shipping. Delivery time is how long your order takes to arrive at your address from the time it is dispatched. Allow plenty of time if you need your printing done before a deadline on the off chance that there is a delay with your order.

Before hitting the order button make sure that you are aware of a company’s refund and satisfaction guarantee policies. Read the find print on their site and make sure that it is fair. Most printers on the web will avoid issuing refunds or doing complimentary reprints unless the order had errors that were their own fault. It is therefore critical to ensure that your order is proof read and checked several times to ensure that it is correct in every way.

Lastly, you should do some research online to find out what other customers have said about a specific company. There are numerous blogs, forums and consumer feedback websites out there that people will turn to if they feel that they have had exceptional service from a printer. There are also consumer complaints websites and the Better Business Bureau for those that feel that they have not been treated fairly. If the printing company that you have in mind has a lot of good reviews then go ahead. If, on the other hand they have had a lot of complaints posted about them then you should think twice.

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